ART DENTISTRY

Rebrand

ART Dentistry had a simple, dated brand with an office in an older part of Charlotte. To expand their clientele and make inroads into cosmetic dentistry, ART invested in new digs in Southpark with a modern, serene, spa-like environment. To support that, ART needed a new brand look-and-feel to appeal to the up-and-comers living in the surrounding neighborhoods. M3 developed a new logo, brand palette and imagery to attract the cosmetic upscale Southpark target.